While much of social media may feel oversaturated with influencers, there are a few that especially stand out due to their genuine and motivating content.
Meet Kaye Bassey. This Los Angeles-based influencer is unapologetically herself and enjoys posting things she is loving in the beauty and fashion world, along with her passion for animals. Her Instagram and TikTok feeds can best be described as cheerful, motivating, and stylish.
Kaye first established her blog in 2014 as a creative outlet and exciting way to share her love for fashion, beauty, and life with others. Once she noticed that she was growing quickly and steadily, she transitioned to working as a full-time influencer in 2019.
Kaye brings a unique perspective to the LA influencer world, with an upbringing in Nigeria, Canada, Czech Republic, and Germany. Kaye’s content is refreshingly diverse and her following reflects just that.
Thanks to her special perspective and creative eye, Kaye has gained over 157k followers on Instagram and 139k followers on TikTok. She has earned partnerships with notable brands like Nordstrom, Net-A-Porter, Pantene, Sephora, Revolve, Thierry Mugler, and many more.
Kaye loves sharing books she is reading and outfits she is wearing, along with beauty products that make her feel most confident. Kaye aims to make her content relatable to her audience, and this comes quite naturally for her. She aims to spread positivity in a genuine way and hopes she is able to equip her followers with tools to make positive changes in their lives as well.
Kaye is also a huge animal lover. This is one of her biggest passions, and she shares this love for furry friends with her followers. She learned this from her mother, who raises lots of animals herself. Kaye has partnered with various endangered species sanctuaries to spread awareness for wildlife conservation.
With mental health awareness on the rise as we cope with the COVID-19 pandemic, Kaye’s content has been very focused on self-care. She has shared tips for how to feel better when you may be feeling unmotivated, even if that means just doing something small for yourself.
Kaye hopes her content inspires her followers to live the best life possible and never be afraid to do what makes them happy. She is grateful for her platform and always aims to convey that to her followers. She will definitely continue to inspire people through her fashion, beauty and lifestyle content. To see for yourself, follow along on Instagram or TikTok @KayeBassey.