In the heart of Southeast London lies the bustling headquarters of Willow Alexander, a Home and Garden management platform that strives to transform the way we care for our homes and the environment. Founded in August 2019 by Alexander Oakley and Samuel Collett, this innovative venture was a brainchild of their passion for redefining household maintenance while upholding sustainability.
A Tale of Green Beginnings
The story of Willow Alexander traces back to the intertwining roots of the founders’ backgrounds. Alexander Oakley, hailing from the lush landscapes of New Zealand, and Samuel Collett, proudly British, were influenced by their mothers’ experience in horticulture. Jenny Oakley of Oakley Garden in Taranaki and Lynn Clemens Collett inspired a generational shift, igniting their vision to transform the landscape of home management.
Amidst the challenges of the COVID-19 pandemic, they sought to innovate beyond garden design, leveraging the need for social distancing and adapting to an economically turbulent time. Commencing initially as a Garden Design and Maintenance company, their vision expanded rapidly to encompass a spectrum of home and garden services, fuelled by a commitment to redefine customer care while reducing environmental impact.
From Seed to Blooming Success
What started with a single electric vehicle dedicated to redefining gardening service standards burgeoned into the most sustainable Home & Garden service provider across London. The Willow Alexander Group emerged as a beacon of hope, offering an array of property maintenance services via their B2C management platform. Their e-commerce store not only reimagined home care but also took a firm stand in minimizing the ecological footprint left behind.
The umbrella of companies within the Willow Alexander Group is extensive and diverse, including Willow Alexander Gardens, Handyman, Cleaning, and Removals Limited, each committed to delivering top-notch services while upholding sustainability. Adding to their accolades, Sustainabli Plus Limited, the Carbon offsetting lifestyle membership subscription, is a testament to their unwavering dedication to a greener planet.
Leading the Charge towards Sustainability
Willow Alexander Limited proudly earned the prestigious title of being certified carbon neutral by One Carbon World in 2021 and has consistently maintained the Gold international standard since. Their commitment to the environment echoes further through their membership with the UNITED NATIONS Climate Neutral Now Initiative, illustrating their dedication to global sustainability efforts.
Despite their monumental growth, the ethos of Willow Alexander remains steadfastly rooted in the passion of its founders. With Samuel Collett steering the ship as CEO and co-founder, and Alexander Oakley at the helm as the Managing Director, the company maintains a committed to its founding principles.
A Future Rooted in Sustainable Homecare
As the calendar turns, Willow Alexander continues to evolve, dedicated to providing consumers with not just services, but a promise of responsible and sustainable household maintenance. The journey from gardens to homes has been a transformative one, and the future promises further expansion through a national partner network.
Willow Alexander stands as a role model in their industry, not just for its exemplary services but for its dedication to sustainable living. The story of this company, rooted in heritage and blossoming with innovation, is an inspiring narrative of what passion and dedication can achieve in reshaping the world of home and garden management.
From their inception in the tumultuous times of a pandemic to their present-day prominence, Willow Alexander is more than a service provider; it is a lifestyle choice, offering a greener, more sustainable future for all who embrace it.
