Horus Watch Straps Inc is a premium luxury watch strap company founded in 2014 by Mark Marguiles. The company provides the luxury watch industry with modern state-of-the-art watch straps for Swiss watch brands like Rolex, Audemars Piguet, Tag Heuer, Rolex, and Panerai. The company blends technical engineering and the latest fashion to develop market-leading straps for premium watches. Over the years, Horus has risen to become a leading company in ushering in the new era of premium luxury watch culture. Currently, the company’s products are found in over 130 jewelry stores and there are more plans to expand these distribution partnerships.
Born and raised in Miami, United States, Mark always knew he had a strong liking for luxury brands and high-end fashion culture. He also had a passion for Swiss watches, was interested in luxury goods, craftsmanship, and a love for the business world. The success of his leather goods brand while still in college gave him a lot of confidence. It gave him the belief in himself to go for bigger successes in business.
Taking inspiration from established brands such as Goyard, Louis Vuitton, and Saint Laurent, Mark had the idea for Horus Watch Straps. He wanted to introduce watch straps with more vibrant colors and patterns. Horus was initially an eCommerce website that made custom-made leather watch straps. Mark felt that custom-made straps were not exactly innovative and were not colorful. He felt that colored straps had the potential to take the market by storm. He also saw the potential for Instagram to be the desired marketing channel for Horus watch straps. The introduction of bright blue, bright red, and lime green among other colors for the Audemars Piguet and Panerai watches was a big hit among luxury watch owners.
Horus Watch Straps posted photos of the colorful watch straps on its Instagram. To their astonishment, the colored straps became hugely popular and garnered a lot of attention. Introducing the camo straps proved to be the game-changer for Mark and Horus as they took the internet by storm. Soon, they were attracting the attention of celebrities. Horus Watch Straps products were readily welcomed by the luxury watches market. Instagram gave them the much-needed attention from their target audience, allowing their business to start with a bang.
Horus Watch Straps has received a lot of attention from influential personalities and celebrities such as Meek Mill, Farruko, and Dan Bilzerian, who posted pictures of them with Horus watch straps. Of the biggest achievement for Horus has been their ability to bring innovation to a formal Swiss watches market, making them more unique, youthful, and attractive. Mark attributes Horus’ success to the unique watch straps that allow owners to express their individuality. The luxury fashion world is shifting its focus towards customized products including custom watches and jewelry. In addition to being stylish and trendy, Horus watch straps are prototyped and tested at the highest engineering levels to make them more comfortable to wear for long durations.
The watch straps designed and made by Horus Watch Straps are detachable, allowing owners to quickly change their straps based on occasions. The company is so confident in its products that it is offering lifetime warranties to all its customers.