The skincare industry is thriving all over the world, especially after the pandemic. People are urged to purchase the latest formula cleansers or anti-acne serums with carefully crafted content on various social media sites. Hundreds of products are coming out regularly as more and more people have started paying attention to taking care of their external beauty.
Most of the products currently available in the market are of synthetic origin in large industrial settings, following the same formula and composition for a general skin type or condition. Yet, some entrepreneurs out there believe in putting out all-natural bioactives to take care of specific and general skin conditions. Mandana Navi, the founder of Essentique, is one such individual.
Located off the Palo Alto shopping district in California, Essentique was established in 2016. Navi was always passionate about using natural, plant-based ingredients to make quality skin and hair care products. Her background in biology gave her ample knowledge of the chemical composition of different plants to be able to extract and transform essential ingredients into different serums, oils, cleansers, etc. Essentique provided a way to share her products with the world. Her products range from skincare and haircare to perfumes and aromatherapy.
Although not all synthetic ingredients are harmful for humans and the environment, Navi believes that natural cosmetic products catering to a specific condition can be more effective with no concealed side effects. She makes her products in small batches on the premises of her boutique, with catchy meaningful names reflecting some essential quality of the product. Customers also have the luxury of discussing their specific problems with her, and she can make specially curated products for them.
One of her latest products, the Nu Hydrogel serum, is an addition to her skincare line; this is a plant-based serum power-packed with hydrating bioactives specializing in skin hydration to keep it youthful and lively. With ingredients like a blend of Hyaluronic acid in different molecular weights, cross-linked Hyaluronic Acid that is in a more durable form, snow mushroom, red algae, and allantoin, this weightless hydrating serum is an excellent fit for improving skin elasticity and hydration. With its green superfood prebiotic content It helps with balancing the skin microbiome and protects the skin against the external environment and extreme dryness in winter and summer. The name of the product reflects its function as well. Nu is a personification of primordial waters with rejuvenating powers; it reflects a rebirth and a fresh start. Thus, Essentique believes this serum can be a fresh beginning for your skin, reviving it from its dehydrated state.
Similar to this serum, many other products are made from high performance natural ingredients with unique names that promise to take your skincare routine to another level. Luminescence, for instance, is a vegan powder to foam body polish made from walnut shells, banana pulp, argan and rosehip oils, and more, promising a luminous and glowing skin.
To read more about their products, visit Essentique’s blog here.
You can also keep up with the latest products by following Navi and Essentique on Instagram.