The beauty industry is an ever-changing landscape, and as time goes on, the standards of beauty we are upheld to have shifted and evolved to meet the climate of the time we live in. Products have changed their model, shooting for the standards we see today, and in more recent years have begun incorporating the idea of activism into their campaigns as a means of allowing beauty to positively impact the world in other ways. This has started the trend of humane beauty products that, too, have become an integral part of our day to day lives. Everywhere, beauty companies have followed the banner of humane testing, often at the price of quality control on their products.
At Vasarii, the goal is to try and couple these two otherwise conflicting ideas. Higher standards of beauty that don’t sacrifice the health of the environment, nor does it sacrifice being able to be cruelty-free. Beauty standards today are almost at an impasse between being humane and being high end. There seems to be no crossover between the two; however, Vasarii believes that the opposite is true. Instead, they sacrifice the mass production of their products to do personal quality control while maintaining an environmentally conscious formula and removing the cruel testing on animals that are typically characteristic of the beauty industry. This creates a far more destructive nature in the industry that is harmful to the planet and results in testing on animals in inhumane ways. While historically, this was the standard, this day in age, the awareness of these destructive tendencies in the beauty industry have been pinpointed as cruel. This has caused a great deal of debate and controversy over the validity of using these products.
With each product being examined thoroughly by the company, the quality is tremendously increased than if it had been mass-produced, resulting in overall higher quality to the company’s products and brand, and all done without the need for destructive testing the use of harmful chemicals. Vasarii stands as a shining example of how beauty can maintain a high standard without the need for mass production or environmentally destructive practices, including cruel testing on animals. Not to mention that Vasarii aims to provide products that are kind to the environment and kind to the people who use them. With products that lack any harmful chemicals, Vasarii offers products that stick to the basics and are less likely to cause irritation of the skin thanks to their all-natural ingredients courtesy of the planet Earth.
The long-term vision is to raise the overall beauty standards, both in quality and usage so that beauty can be more than just appearance. It can be humane and kind to the environment as well. Since Vasarii’s products use only the highest quality natural ingredients, their products are much safer for use in general while being kind to the environment and preventing the production of these products from being exceedingly harmful to the ecosystem they take from.