A Peek Into How “Lito The Guy” Helps Artists Thrive In Their Music Careers Through His Business.
Hipolito Carvalho, the face behind the stage name “Lito the Guy” features independent artists from around the world to make them discoverable. He has a business that is entirely dedicated to helping budding and struggling musicians take their careers to the next level through digital marketing and personal branding. His agency offers services including social media marketing, artist branding, consulting, music rollout strategies, Spotify playlist pitching, and Soundcloud Repost Pool, etc.
Today, he talks about everything that goes behind the scenes of helping artists establish themselves in the industry and explains what it means to be a music entrepreneur.
Responsibilities As A Music Entrepreneur
The changing music industry and the evolving technologies in the modern era have transformed the way musicians operate. Today, many artists are looking to monetize their creativity, people skills, and leadership quality into value-based products and business. It’s not mandatory for a musician to transition into an entrepreneur, but it can be helpful to develop an understanding of business, or even build a team to focus on the business side of things.
Lito’s business is focused on serving other musicians, fans, or the music industry at large. His responsibilities begin with finding talented artists to take them under their wing and turn them into household names. Artists’ selection depends on various factors including genre, talent, and the potential of a musician. Once the music with the chosen artist is recorded, Lito helps with the distribution process which sends their music across all streaming platforms like Spotify, Pandora, YouTube, Apple Music, etc. Lito also publishes tracks on his website that allows users to purchase his production & services.
Other aspects of his business include marketing and branding of artists. Hipolito helps them launch their music with a bang so it reaches the maximum people and the artists get discovered through his powerful influence on media channels. He works with these artists to come up with solid marketing plans and campaign ideas to help them promote their launch.
His Advice To Budding Artists
Through his leanings and achievements, Hipolito advises budding musicians to never stop believing in themselves, especially when no one else does. He urges them to have a rock-solid belief in their systems, talents, and the songs they’re going to introduce to the world.
Lito the Guy also believes that musicians have a high potential to become entrepreneurs. This is because both disciplines demand a huge commitment, a strong work ethic, passion, and creativity. Entrepreneurship and music when combined can open many doors for musicians as they can start working on monetizing an idea and marketing their music to reach a bigger audience. Hence, Lito advises artists to dive fully into their craft and start thinking of their music from a business point of view.
His company “A.L.I.E.N Entertainment” that he co-founded with two other partners helps artists scale their music careers by offering them support and networking systems. Check out their website to book a consultation call or avail their services.