Designer brands and multi-brand fashion retailers are looking to shake up haute couture fashion. The timing is good as weddings, and red carpet events post-pandemic, have increased two-fold and are a win-win opportunity for both consumers and designers. Hanayen, a couture fashion brand launched by Hanan Al Tamimi in 1986, is one of our favourites because of its strong feminist stance. Hanayen is known for its classical style with a touch of romantic silhouettes but behind each piece is a message about the strength and passion of women and the designer’s own impact and involvement.
Hanayen Couture was introduced by Emirati Designer Hanan Al Tamimi in 1986 and is now one of the leading couture fashion houses in Abu Dhabi today. Over the many unaccountable challenges, Hanan Al Tamimi stood out from the very few local fashion houses in UAE and made it possible for all the women out there. The brand has literally changed the way women look and feel about the whole process. Before Hanayen, women had to flee to Europe to find the right gown and dresses, but no more!
From classic styles to fairy tale collections, there are numerous concepts Hanayen catered to providing something for everyone. Here you’ll find the exact inspiration you need to feel bold, beautiful, and confident on your big day or that scintillating red carpet event.
Hanayen has a completely different approach and style of working when it comes to finding the right piece of gown that hangs beautifully on the body. “Right from designing the outfit to selecting the right fabric and deciding the make-up and hairstyle that compliments the gown, it is a process, a complete journey for each of her clients. Hanan carves out every minute detail and looks out for all her clients personally. The brand has gained a lot of attention and appreciation from clients due to the quality, craftsmanship, and overall product they provide. Hanan Al Tamimi has certainly revolutionized the fashion industry and made it much more accessible for everyone!
We are more than excited to see her brand grow and reach a new audience as the designer continues to expand her creative reach and plans to widen her international exposure very soon.