This era is all about digitalization. Means, we see brands and businesses transforming and boosting their products and/or services. That is the reason why we see a large number of people relying on social media, building content, and public relationship to strengthen the authenticity of a brand or company. Standing out in the social presence, however, is daunting. For that, you have to have sound knowledge and understanding. Yes, standing out is basically earned through learning processes. Branding comes into play at this point where you want to look different from competitors.
Rhonda Swan, owner and CEO of the famous “Unstoppable Branding Agency”, gives enough emphasis on the importance of branding. According to her, branding in other words is all about telling a story. With an optimum level of branding, one can build an emotional feel and synchronize the same wavelength and likings. Ultimately these points help in cultivating a brand into something very big.
Swan’s Journey – From Corporate World to the Entrepreneurial Life
Rhonda knew the mechanism and navigation system of a brand; making a zero ROI brand into the best leading ones. It was merely because she spent more than a decade in the best pharmaceutical company and worked for several million-dollar brands.
Before setting up her agency, she worked for many companies that offered solemnly a 9 to 5 job. At that job where she was working in a pharma company, Rhonda made a six-figure salary. However, what she did not get was peace and working at her own pace. So, one fine day she thought of quitting for the sake of being with the daughter. Since the beginning, Rhonda was against letting others raise her kids so much so that she quit her job and made sure the little one was not sent to the daycare center.
So, one day when she was done with the lifestyle and compromises corporate life needed, she made a firm decision of quitting the 6-figure job. What to do next was the biggest question that bothered me a lot. Starting a business of her own was something that she always dreamt of! Therefore, she put all the work and experience in front, took a leap of faith, and started a business.
At first, she only made few courses for the empowerment of women in the male dominating society and started selling them in the name of personal development and growth programs. To make it sound legit and more reachable, she used keywords on Google and placed advertisements. After a hard run of advertisements, she started getting leads. According to her, keywords that she used urged leads to contact me on my official number. Skype was used in order to talk to the clients and that way she started running campaigns without knowing social media marketing. Indeed, Rhonda is one of the very few people who started digital marketing strategies, that today is used by the noobs.
Rhonda believes in the notion of hurdles being part of a successful business. When negative results increased and positive ones were on the side burner, instead of giving up she recreated tactics and worked on the strategies from another perspective. There was a point in time when she even failed to make sales online for the 3 continuous months. Yet again, her mentor came into action and told her how to divert the attention of an audience, change plans, make new strategies to come forward in the business. Therefore, once Rhonda refocused on the already plans and followed the footsteps of the mentor, she pulled the business ahead. From that phase, she started making $37,000 on a regular basis (monthly). A year later, Rhonda asked her husband to stop working for the corporate world and help her business grow. Three years after that, she made more than a million sales. When Rhonda put in all the work in the right order, invested to grow, and whatnot; she became successful in generating a 7-figure business. She started working distantly from the office and traveling became her new hobby because all she wanted then was to help others empower in businesses too.
Rhonda Started Branding and Helping People Grow their Businesses
As soon as she got the answer to “why” Rhonda paved a way towards success. That is when she explored the main purpose of life – helping others empower in terms of building their businesses. Keeping that vision in mind, she established one of the famous agencies, Unstoppable Branding Agency. In the agency, her main focus remained to help others in PR, marketing, and branding.
She helped business owners, companies, CEOs, and executive professionals to build and boost their brands. Also, guidance in developing a strategic plan using an appropriate message for the brand’s growth and stability was provided.
Final Words
According to Rhonda Swan branding is the most crucial factor of a break or make of a business. Brand elevates growth and it will continue in the coming years. Social media marketing is however very competitive and to uphold a competitive edge it is important to have a strong brand.
For further details on services facilitates by Rhonda’s Unstoppable Branding Agency, kindly visit the web link http://unstoppablebrandingagency.com. You can also follow Rhonda on Instagram – @rhondaswan