TikTok has completely changed the game for businesses, especially small ones. TikTok is no longer just an app teens use to watch dance trends on loops. Known as the most engaging social media app, there’s no better place at the moment to market your business and grow your audience. By how do you effectively use TikTok as a small business to get your name out there when there are so many other brands? TikTok coach and entrepreneur, Wave Wyld, is here to show you how.
Wave Wyld joined TikTok during the pandemic just like any other small business owner, trying to funnel some leads into her personal branding business. She soon recognized the full potential TikTok could offer your business. She was so passionate about it, she created a whole new business around it.
Now, Wave is an incredibly successful TikTok coach, helping small and inspiring businesses grow on TikTok. Here’s her ultimate TikTok guide used to take small businesses from zero to hero.
- Define your niche
With a background in personal branding, the first lesson Wave teaches any of her clients is to discover your niche and define your personal brand. Defining a niche means defining your target audience — the group of users most likely to interact with your business and make a purchase. By situating your business comfortably in your niche on TikTok, you’re able to make sure your content aligns with and targets your specific audience.
- Build a powerful community
Wave’s main mantra that she teaches all of her clients is — community over virality. It can be really tempting on TikTok to only focus on going viral, but virality is not always going to help your business. By focusing on building a powerful and loyal community, you establish an engaged fanbase with long-term relationships that lead to long-term profits. These are the people you want to champion your brand.
- Take advantage of TikTok Trends
Wave holds the title of Queen of TikTok Trend Alerts, founding the growing TikTok trend alert movement. Wave shows her clients how, as a small business, they can recreate TikTok trends, putting their own unique spin on it so that it aligns with their niche and effectively targets their audience. If you can’t keep up with the fast-changing trends, sign up for Wave’s weekly Trend Report and stay ahead of the game.
- Monetize your account
Wave reminds her clients that their goal on TikTok is to grow their business and earn an income. This is only possible if you monetize your account. Fortunately, you don’t need millions of followers. All you need is a small engaged community that loves your brand and what you have to offer. You can then use your TikTok to guide your community members down your sales funnel and then back up to the top again.
Wave’s winning formula for small businesses on TikTok has helped over 300 clients gain over 5 million followers and earn a total of $19 million in revenue. “Wave helped me reach 9.4 million views on one video and grow my TikTok account from 10k to 120k followers in 2 months!” raves one of Wave’s clients, Kim Rogers (@mrsrogershood). “I’ve been able to monetize and start a business with her help. She made me realize how amazing TikTok really is and helped me create a community that I adore.”
Wave Wyld is the TikTok expert for any small business looking to grow and monetize their TikTok account. Sign up for TikTok Profit Lab and unlock the potential TikTok holds for your business.