Troy Ericson was in trouble when the phone rang late at night.
It was one of his 4 email clients; and there was a major problem!
They had just received a notice from their email sending platform that they were about to get shut down for having too many spam complaints.
There was no warning and no prior notice. And they only had 30 days to fix the problem. Ouch.
But nothing seemed wrong on Troy’s end. After a bit of investigation, Troy figured out that the main reason for all the complaints was that the client had an error on their unsubscribe page—the page people see after they click ‘unsubscribe.’
It gave people the option to mark the email as spam.
Troy quickly realized that the majority of email-sending platforms use a similar setup that makes it easy to get marked as spam.
Which also meant that most people who send emails for their business have this same problem—and they may not even know it.
So he came up with a custom unsubscribe page that not only reduces spam complaints, but also gives people the opportunity to purchase products and services.
After a bit of testing, one of Troy’s clients made $3,525.14 USD in one month—just from people who had unsubscribed.
And now all his clients can happily report they are now safe from spam complaints.
Troy credits this secret to being creative and thinking of solutions, no matter how difficult the problem may be.