Alec Kesheshian focuses on more than profit margins. He believes that entrepreneurs should always stay committed to their craft- not whatever money that they are making from their projects. He thinks that success will come to those who put in the hard work.
He Believes in his Work
Alec Kesheshian stated that believing in your work is more important than simply seeking out a high profit margin. Success comes to those who work hard and that are starting their business for reasons other than to make money.
Kesheshian knows that in order to succeed, you must believe in your work. This is a great mindset for entrepreneurs to have because it means that they will not give up on the business that they put their heart and soul into.
He mentioned that he has failed to start clothing lines in the past, but this was the one that caught on and led to his version of success. If he had chosen to believe in the profit margins over his craft, Kesheshian’s business might not have turned out or become as popular as it is today.
He Found his Version of Success
Success is something that every single person has a different idea of in their minds. For some, it might be making a certain amount of money every year or owning all the newest, in-style items. For Kesheshian, success was opening his business and believing that his work would catch on.
He has stated that, as long as you are willing to put your all into your projects, you will find success. He thinks that it is more important to work hard on your craft and believe in your work- because when you do, the world notices, and success comes to you.
Kesheshian has mentioned that it took many failures to have a successful business. Had he only believed in profit margins, he might have been discouraged and gave up sooner. Everyone wants to talk about successful business, most people will try to hide their failed ones, but Kesheshian considered those escapades a learning experience.
Focusing on Margins Only Holds You Back
If you were to only focus on the profit margins of your business, it would surely suffer. Kesheshian’s clothing line is unique, has many international inspirations, and offers comfortable lifestyle options many people enjoy.
Had he only been willing to focus on margins, he would have surely been held back- by limiting himself and his creativity.
Conclusion
Alec Kesheshian knew that he needed to offer people more with his brand and chose not to focus entirely on profit margins. By doing so, his brand exploded and he was able to find his own version of success.
When we chose money over creativity, it tends to show in our work. Kesheshian knew that he only needed to believe in his ideas and give all of his attention to his designs for them to become a popular lifestyle clothing brand.
