Remember when everyone was talking about going out, like “out-out”? This would usually translate to a booze-fuelled night on the town, followed by a sore head and a day in bed. Not anymore. That is because our relationship with “going out” is changing and with it, our expectations from alcohol alternatives.
MODERATION IN MIND
Behold, the rise of the balanced drinker, seeking mindful experiences and an exciting time, whether they are drinking alcohol or not.
The non-alcoholic drinks category has boomed in recent years, with offerings that promise to provide the same quality as their boozy counterparts, whilst quenching our FOMO and enhancing our social experiences.
And with these better choices, comes bolder decision-making. Instead of ordering an alcoholic drink, what else are you going to drink? 83% of consumers now choose between alcoholic and non-alcoholic beverages based on the occasion*. Meaning drinkers are consciously choosing when to drink alcohol, and when to take it easy – without missing the fun.
A WHOLE NEW WORLD OF DRINKS
This exciting momentum behind non-alcoholic drinks goes beyond replacing alcoholic spirits with their non-alcoholic counterparts – though they rightly have their place. There is a growing world of alcohol-free spirits that are bursting with flavour, innovatively produced, and boasting rich ingredients.
Brands like CROSSIP take an unapologetically bold approach to being available for every occasion, whether you are drinking alcohol or not. Inclusivity is so important; it tackles the all-too-familiar feeling of being left out at social gatherings because you are sipping a coke through a straw. A well-balanced low- or non-alcoholic cocktail, made by a skilled mixologist, makes sure everyone stays involved.
TAPPING INTO BARTENDER CREATIVITY
CROSSIP’s ambition goes one step further to make sure bartenders enjoy making them as well. CROSSIP partnered with CGA to find out that 80% of bartenders agree that no- and low-alcoholic drinks are not just for the teetotallers* but for those seeking a more balanced lifestyle without compromising on taste.
CROSSIP Founder Carl Anthony Brown has worked with the hospitality industry for over a decade, he knew that non-alcoholic drinkers deserved more than the soft drinks menu and an overly sweet mocktail. He set out to create a range of simply better options, ensuring that the joy of shaking up and raising a glass is not exclusive to those who happen to be drinking on that occasion.
As the “going out” scene continues to change, with alcohol alternatives leading the charge, it is the perfect time to explore this deliciously evolving landscape, where no- and low-alcoholic drinks are not shoved to the back of the menu but take centre stage, adding an elevated drinking experience to your social escapades – in the bar and at home. Here is to a bold future of choice, taste, and endless possibilities!
THE SMOKEY COKEY
A perfect simple serve for lovers of smokier spirits like rum and whisky.
Ingredients
- 25ml CROSSIP Dandy Smoke
- 200ml Cola
- 1 Lime
Add ice to a tall glass. Add Dandy Smoke, top with cola and garnish with a lime wedge.
ESPRESSO MARTINI
A sophisticated opener and a fantastic way to delight your guests.
Ingredients
- 25ml CROSSIP Dandy Smoke
- 70ml Espresso Coffee
- 5ml Honey Syrup
- A few Coffee Beans
Add all ingredients to a shaker and fill with ice. Shake hard, then strain into a fancy glass and garnish with coffee beans.
PURE SOUR
A smooth mouthfeel, light floral notes, and a winner for your vegan friends.
Ingredients
- 35ml CROSSIP Pure Hibiscus
- 20ml Lemon Juice
- 10ml Rose Syrup
- 10ml Aquafaba
- Garnish with Rose Petals
Add all ingredients to a shaker with no ice and shake. Fill the shaker with ice, shake again and strain into a chilled glass. Garnish with rose petals, then enjoy!
* Source: IWSC
* Source: CGA https://cgastrategy.com/four-in-five-bars-plan-to-increase-ranging-of-no-and-low-alcohol-drinks-in-2023/
