At present, the world’s economy is under extensive pressure as the operations across the majority of businesses have come to a halt. For some countries, even the trade has been called off, flights have been stopped, and millions of people have been laid off. The companies are not generating enough revenue to pay the salaries of their employees.
While damaging the global economy, the outbreak of this global pandemic has crushed the dreams of many people. There are so many individuals that were planning to step into their professional lives or make a significant change in their career in 2020. The spread of coronavirus came as a major obstacle in their lives.
While establishing new careers in other industries has become challenging for people during this pandemic, musicians have a better opportunity to establish a career in the music world, all thanks to Adriana Ruppert, the well-known Munich-based DJ who grew up listening to electronic music to launch a successful career in the music industry.
She is the co-founder of two record labels, including Hatching Creatures and Funky Creatures. Hatching Creatures was founded in 2016 and focus on promoting aspiring deep techno artists. The Funky Creatures, on the other hand, was founded in 2019, as a subsidiary of Hatching Creatures, which has its focus on promoting house music artists. Adriana founded this company in partnership with Julian Velez, a Miami-based DJ and music producer. Both these platforms have been actively working to help struggling artists get a kick start to their career, even during the outbreak of this pandemic.
Live Streaming in a Pandemic Situation
The sales in the music industry have considerably dropped during the spread of this virus, but during this challenging situation, record labels are being bombarded with an extensive influx of demos by aspiring artists. The record labels are having a difficult time in catering to the increasing number of demos. Adriana Ruppert and her team at Hatching Creatures and Funky Creatures are using Facebook’s live streaming feature to cater to the increasing number of demos.
The team accepts demos on a live stream, which is a great opportunity for aspiring artists. In the majority of the cases, when a record label begins receiving a high number of demos, they miss out on some good ones. It is a setback for both the artist as well as the record label. Adding to this feature is the live reaction and instant feedback from the experts and professionals.
Not only do Adriana’s record labels accept live demos, but they are also working to establish a personal connection with the artists by introducing them to the people behind the label. Moreover, Adriana and her team also answer the questions that are brewing in the minds of the artists and the audience.
Promoting Young Talent in the Industry
Adriana Ruppert, professionally known as DJ Ruppert born Germany, grew up listening to electronic music. Even though she was passionate about arts, she never wanted to pursue it as a career. The top of the line German electronic music star was fond of this genre of music, and she soon developed a passion for producing music. She graduated as a music producer, after which she spent time in music studios in Germany and the United States.
After spending time in various studios, she came up with an idea to combine the music industries of Munich, Germany, and Miami, United States. For this, she collaborated with a Miami-based DJ and music producer, Julian Velez, and co-founded Hatching Creatures. The company was founded to promote young artists in Germany and the United States by providing them a platform to step into the world of music. Musicians such as Jey Kurmis and Alexi Delano released their music through this platform.
Hatching Creatures was focused on promotion and release of deep tech house and electronic music. In 2019, she co-founded its subsidiary, Funky Creatures, with its focus on house music. The platform has been established to release commercial music and is one of the most renowned record labels in its category. At present, both Hatching Creatures and Funky Creatures are working on the Vinyl release of with best performing tracks of 2019, and Adriana Ruppert is one of these artists.
Ruppert herself has worked for Vinyl release that has been produced by Jey Kurmis, London’s star producer. The release made it to the top 100 Beatport and has acquired more than 50,000 streams on Spotify. She realizes the need to address the increasing influx of demos as many aspiring artists who were planning to launch their careers this year, have no other way to fulfill their dreams.