The percentage of people admiring the all-black wardrobe and lifestyle product. Black color has risen to a special status, associated with luxury for many years. Brands have worked relentlessly to provide to the needs of the consumer by bringing an exclusive range of products with black as the dominant color. But one such company decided to create a brand completely driven by the magic of color black- Blvck Paris.
Julian O’hayon was always curious about tech and design as he started growing his presence on social media, such as Instagram. After growing an online audience of more than 100k, he took his first step by creating an elite world for consumers who consider the color black and a monochrome lifestyle as their first love. A digital reform was brought up when O’hayon introduced customizing and darkening of IOS14 icons on the home screen. Black Paris is aiming to provide “All Black Everything” from attire and clothing to digital lifestyle. Blvck Paris made a remarkable achievement in July 2020 by announcing the opening of their first pop-up store in Taipei, Taiwan. After the success of the first store, the brand took on its second physical location in the prestigious department store in Taipei. The aesthetics of the shop are true to the DNA of Blvck Paris: clean minimal interiors and a space to host the Blvck Food corner.
While creating a brand value, Blvck Paris has made sure that their customers receive the maximum benefits out of the services and products. Creating a secured network of customer relationships has always been their top priority. Along with producing exquisite clothing lines, they have also channelized their creativity in introducing free wallpapers, which have been downloaded over 10M times. Also, their team curated a special Spotify playlist featuring mellow vibes, melancholic moods to complement their customer’s lifestyles. Blvck has also turned their customer’s iPhone keyboard black by developing their first iOS app, Blvckmoji (available for free on the App Store and Google Play).
Today Blvck Paris has become an international brand to incorporate the black lifestyle into the mainstream market. The brand’s tagline, ‘‘It is more than a color, it is a lifestyle’, suffices the entire concept about its inception. Blvck Paris has been thriving every day since its birth in 2017.