David Cicchella is an entrepreneur that has successfully disrupted the norm in the entertainment industry, especially by challenging the nightlife with the creation of a new business model that centers on daytime fun. David started collaboration with the owner of a bar he worked, which led to the birth of Samsara Beach in Gallipoli and of Beach parties.
The global multibillion dollar entertainment industry has continued to grow over the years, with several stakeholders coming up with innovative ideas to meet the needs of consumers. Nightlife remains one of the biggest parts of the industry, attracting millions of people across the globe as they try to enjoy the seeming calmness and coolness of nighttime. However, one individual has been able to shake the table and show the world that daytime can be just as fun as nightlife, as David Cicchella continues to grow the Samsara Beach brand.
David Cicchella has attributed his decision to grow daytime entertainment to the joy of seeing people having a good time. “What stimulates me the most is to see all the people dancing and having a lot of fun in my events, leaving behind all the negative thoughts that fill daily life,” said David Cicchella.
While David Cicchella has been able to grow his business to become a leading name in the daytime party industry, the feat achieved by the passionate entrepreneur did not come easy. However, he has been able to overcome every challenge and make his mark in the industry. David Cicchella has attributed his success to being ambitious and remaining humble.
“My secret to success is to be ambitious, always staying humble, trying to bring news to what I do. I look for detail, detail in everything and exalt it, creating a trend line that manages to involve as wide an audience as possible,” said David Cicchella, when he was asked about his secret to success.
The feats recorded by David Cicchella and his team at Samsara Beach have been phenomenal to say the least, and beach lovers in Italy and other parts of Europe can only expect more from the creative, passionate entrepreneur and “King of Daylife Beach Parties in Italy.”