Giovanna Silvestre is a popular travel blogger and founder of the unique yoga wear brand “Confused Girl in the City”. As an influencer Giovanna has worked with some of the biggest global brands including T-Mobile, Vitamin Water, Coca-Cola, Target, Walmart, Skinny Cow, Skype, Match.com, Bigelow Tea, Crocs, Lindt Chocolate, Audi, Vaseline and many more. After a radical internal awakening six years ago, Giovanna was inspired to start an international yoga wear brand that empowers the modern female warrior to find her true nature. Now, with a full collection of yoga apparel, she has been featured on VH1, Yoga Digest, Yoga Magazine, Silicon Beach Magazine and on the cover of LA Yoga. She is currently writing “Seven Things Every Confused Girl Should Do” from her Bali balcony overlooking the rice fields.
What inspired you to become an entrepreneur?
My father is an immigrant from Italy. He came to this country with nothing and opened his first restaurant in 1982. Through hard work and sacrifice he has been able to live the “American Dream”. Having grown up in a family-owned business, I have always had an entrepreneurial spirit and a desire to create something of my own. That’s why I started Confused Girl, which is a movement of the modern female warrior to find her true nature. We are building the bridge between spirit and apparel. All of our designs are completely unique and every design is inspired by a different healing crystal.
What’s the biggest mistake you’ve made professionally?
I’m a doer, not a researcher by nature. When I get an idea, I just run with it. I wasted a lot of time and money when I first started by not doing my research. I was conned out of $1000 in the beginning with a company that never provided samples to me. $1000 at the time was all the spare money I had. After this experience, I learned to slow down and do my research before moving forward with a decision.
What accomplishment are you most proud of?
I was incredibly proud to be one of the first female influencers to work with Audi in Germany. It is a male-dominated industry and it was an honor to break through that. I was also incredibly proud when my leggings were featured on the cover of LA Yoga. I saw that magazine for months all over LA and it made me so happy.