Chris Cunningham is the Vice President of Business Development at Elevator Studio and runsmassive influencer marketing campaigns for Dan Blitzerian’s Ignite, LYFT, 1st Phorm, and more.
Growing up in a small town in Vermont, Cunningham went on to graduate from Virginia Techwith a double major in Business Management and Global Business. He started ClickUp in SanFrancisco and helped grow Cvent as they went public (NYSE).
Why did you choose this career path?
This all found me. I was just meeting people and learning every day, and one day I woke up and this was all I knew. Luckily being around smart people at the top of their game, I saw I was on the perfect path for me!
What was a major turning point in your professional journey?
My major turning point is when I pretended I won the lottery in 2012 and gained an unreal amount of followers from it. Long story short, my friends and I photoshopped a lottery ticket to make it look like wed won part of the $640 million Mega Million jackpot. It went viral on Twitter and got a ton of press coverage.
From there I realized just how important having a presence on social media was, and that’s when I started my first company while still in college.
Whats the biggest lesson youve learned in your career?
To always deliver. Once you don’t deliver, you’re written off entirely.