The COVID-19 pandemic has disrupted many industries around the world, forcing businesses to innovate and adapt beyond recognition. Some have had to completely reinvent their companies, and perhaps the biggest shift we have seen is the revolution in online services. Spiritual Advisor Meghan Rose found her industry radically affected when Los Angeles was shut down in March of this year. Specializing in Tarot card reading, Reiki, meditation, and yoga, she went from teaching over 10 weekly in-person classes to zero in the blink of an eye.
Within a week Meghan re-evaluated her options and bounced back, leading virtual classes with the studios she was employed by, even helping two studios through their own virtual transition. This ensured that she had access to her students, and they had access to a sense of normalcy in the midst of an unknown chaos. However, as time progressed, and her income dropped below livable wages, her survival instincts set in and she moved her business & service menu online. “What I did was partially innovative, and partially makeshift,” she explains. She changed her website to reflect that all of her Tarot card readings would be held over the phone, and also produced her own online classes. She was posting tirelessly on social media so her community knew where to find her as she was simultaneously trying to find herself.
Meghan is one of the few businesses that adopted a more dynamic business model and not only survived the fallout from COVID-19 but experienced massive growth. “By the grace of the Universe,” she says, “my follower count tripled.” From just over 700 pre-pandemic, she now has 3.6K engaged followers. She even saw huge interest from brands and studios who reached out to her for IGTV, Instagram Lives, and online workshops with people she would have never connected with before the pandemic.
She says: “I started connecting with women and men all over the world, gaining regular clients from countries like Kuwait, the U.K., Australia, Belgium, and Canada. Celebrities who were more inclined to work privately over the phone than to have a stranger come into their home were calling and booking after word-of-mouth referrals.”
Meghan’s work has even caught the attention of brands like Gorjana, Jenni Kayne, Sugarbear Hair, Crabtree & Evelyn, and ASTR The Label, all in such a short period of time. “I can only hope that the momentum continues after the world fully re-opens,” she says.
But Meghan believes her recent success is attributed to more than just the fact that her services are more accessible worldwide. “My belief is that this time of slowing down and reflecting has allowed us to see how necessary it is to tend to our spiritual health,” she explains.
“The more we push away our connection to source consciousness, the more likely we are to run into over-working, over-functioning, and ultimately losing our connection to ourselves and others in a meaningful way.”
Meghan believes that Tarot allows people to rewire their thought processes and be present. “[Tarot] is simply a tool for self-awareness, and what I try to blend in, as the practitioner, is an additional sense of worthiness & self-love. I want my clients to see themselves the way I see them: worthy, whole, and deserving”. As her clientele has gone global, she continues to help people figure out exactly what they want and embody their truth when they need it most.