There are lots of marketing options available for promoting London based businesses, such as displaying advertisement boards or radio ads. However, these types of marketing campaigns can be very expensive and your business will only be advertised for a short period of time.
London is a vibrant city with lots of people working, living and socialising in the capital, so having a visual way of promoting your business in London is going to be very effective, compared to places with a much lower population or footfall.
Wristbands are a growing marketing trend in London
A popular business promotion idea for businesses based in London is through wristbands displaying the company name, logo or website address. Companies can order wristband designs that incorporate their business’ brand colours and they can also choose attractive patterns for their wristbands.
Businesses can either give the bracelets away for free so that people wear them and advertise their business or some businesses, such as charities can sell the wristbands to raise funds.
The low cost of wristbands ensure that they are a cost-effective way to promote businesses around London and you can buy a range of different sizes, so they are suitable for being worn by children and adults.
Wristbands are fashionable
Wearing wristbands is a fashion statement, as well as promoting businesses. So, people are likely to wear them because they like the look of them. When wristbands are given out at festivals to help monitor who has a ticket, many festival-goers will continue to wear their wristband for a long time afterwards, as a fashion accessory and as a reminder of the memories they made at the festival.
If you are organising an event in London, wristbands that advertise your company are definitely a good idea for promoting your business, as even after the event, people will continue wearing the wristband, promoting your business to everyone who sees their wristband.
There is also a wide range of different materials, as well as colour choices and design options for wristbands. For a lower budget, one-use wristbands you can choose paper wristbands, or for a more permanent option, vinyl or festival style wristbands. The most durable and comfortable type of wristband is the silicone wristband. You can see all of the different types of materials available from the wristband company to see which would be the best option for your business.
Many of the top businesses based in London order bulk volumes of wristbands so that they can give them out at events throughout the year or so they can send them to customers as part of a membership pack or a thank you gift for buying a product.
Setting up a small stall selling wristbands in an area where there is a high footfall will also make your business more visible, such as near a train or Tube station or at the gates of a popular park, or near one of the main London tourist attractions. Wristbands are a growing trend for promoting businesses in London, so you might want to try them for your business.