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Home Business

Waitrose introduces a new trial to ditch packaging and plastic

by Carla Becker
June 4, 2019
in Business
1 min read
Waitrose introduces a new trial to ditch packaging and plastic

Popular supermarket chain Waitrose is beginning a new trial which is aimed at lowering unnecessary packaging and plastic from plants and flowers and extending loose vegetables and fruit instead.

The customers will now be able to fill in their containers to purchase as well as refill produce like rice, cereals and pasta. Waitrose, which forms a food retail division of John Lewis Partnership, further says that it would be the first supermarket in the UK to provide a pick and mix variety of frozen fruit.

Waitrose says that through this measure, it wants to discover how the people might shop in the coming future.

The trail will be conducted at a Waitrose store located in Oxford where packaging has been removed from several products and there would be around twice the regular amount of vegetables and fruits free from packaging.

Beer and wine refills along with Ecover automatic detergent as well as washing up liquid dispenser would also be extended among the various other measures under the ‘unpackaged’ scheme.

The customers, for the very first time, will have to pay a deposit amount of £5 in order to ‘borrow a box’ and carry their bought products back home. The deposit amount will be refunded when the customers will return back the container.

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Carla Becker

The idea of London Daily Post drove this engineer turned journalist from a multi-national company to the digital avenue. Carla brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for readers. Alongside managing the platform, she also contributes her expertise in the business niche.

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