The question of saturation is one that has, and from all evidence, will continually plague the online marketing sphere for a long time to come. There is no denying that social media, particularly Instagram, in this case, is a gold mine for budding entrepreneurs looking to reach a wider audience.
The problem, though, is that no matter how large the playing field is, we all love to have it all for ourselves. And if not all, well, at least a huge chunk of it. So for a budding entrepreneur looking to start a business on Instagram, the sight of millions of accounts with thousands of followers in the same niche may feel something of suffocation.
So is Instagram no longer a viable marketing alternative for new entrepreneurs, then? Well, you’d be glad to know that the answer to this is a resounding no.
Below we take a look at some of the reasons why Instagram marketing for budding entrepreneurs is as relevant as ever, and, from the face of things, why it is bound to remain so for a long time to come.
Why Instagram Remain Relevant For New Entrepreneurs
- Growth is Relatively Easier
Now growing a new account from scratch on any social media platform will always be a challenge, but, thanks to use algorithms, a massive number of users, and encouragement from the company itself, growing an Instagram account from scratch is relatively easier than doing so on other platforms – at least for those who know what they’re doing.
Thanks to all of the reasons listed above, savvy marketers may get their accounts going through performing moderate like actions, interactions, selective following. Some even buy real Instagram followers to get things started.
These are all steps that are relatively easier on Instagram than most platforms.
- The Playing Field is Wide – Wide
Remember earlier when we claimed that Instagram could be suffocating thanks to no small number of users already on the platform? Well, that is a good thing. No, it is a great thing.
The very abundance of users is one reason the platform will forever remain relevant for new entrepreneurs looking to break in.
For instance, there are more than 1 billion monthly active users on the platform, more than 500 million active daily.
These numbers are mind-blowing, and yes, they tend to be scary at times. But the way you see them and use them is all up to you. You can choose to be suffocated by the numbers and believe you can’t stand out or decide to seize them to your advantage. We recommend that you do the latter.
- Instagram Never Relents
Along with its parent company, Instagram is always on the lookout for new features to stay relevant and keep users on the app. This is great for you as a marketer for the simple reason that you’re assured that the platform will keep doing its part in keeping your potential audience around.
With that out of the way, all you have to do is ensure that you also do your part to stand out, be original, and provide great content that makes more followers come to your page.
In the end, it is a win-win situation for all parties involved.