“To be successful at entrepreneurship, you must learn to be a risk-taker. You can’t always play it safe.”
While the above statement is true enough, it should only be valid in situations of unavoidable and well-calculated risks. Building the online presence of your business on only one social network is a completely unnecessary and fully avoidable risk – all it takes is one second to lose everything and return to square zero.
Social media algorithms are constantly being updated and the entire process of digital branding has become acceptably dynamic. Since social media is now the mainstream media source of the 21st century, digital marketing has become more important than it has ever been. Most people get all of their content directly off the internet these days. It’s become imperative for businesses to have a strong online presence and build follower bases across major platforms.
However, focusing entirely on one social networking platform is a highly unreasonable risk. For instance, on Twitter, it takes one complaint or proof of code violation for your account to get suspended, and there’s no promise of ever getting it back. When Instagram shadow-bans your account, you immediately stop growing and your existing followers can no longer engage your posts on the feed. One wrong move anywhere and everything could be stalled for a really long time.
Safety assurance
According to American Instagram growth expert and digital marketer, Nick Rogers, you essentially transfer full power over your business to any platform you’re solely dependent on. Whether you’re a business, a celebrity, a public figure, or a personal brand, building on one platform leaves you one step from total annihilation at all times. Most businesspersons are convinced that growing pages on multiple platforms simultaneously is too time-intensive, but this is what you should hire a social media manager for.
Rogers, 22, said in an interview: “You may be violating the terms of service on a platform without even being aware of it, giving them an excuse to kick you off. You have to be everywhere! Also, it’s smart to build a foundation on one platform first before branching off. However, once you have a solid audience, diversify immediately!”
Rogers is the founder and CEO of Pvsted Media (pronounced “posted”), a successful Instagram growth and digital marketing company. With a followership of over 2 million people and a network of 50 million+ across social media, amassed within 3 years, Rogers knows how important it is to spread one’s reaches across multiple platforms for safety assurance purposes.
Some of the most rewarding platforms to build your networks on include and are not limited to:
– Instagram
– Facebook
– Email
– Twitter
– YouTube
According to Rogers, Facebook’s Instagram is gearing up to become the future of digital marketing.
He said: “Instagram isn’t the only platform that’s a major part of the future but it’s one with the most potential, in my opinion. It’s already massive but they continue to innovate. The two biggest differentiators will be successfully monetizing IGTV to allow creators to earn money from their videos. The second is the ability to fully implement and get people to use the shopping feature on the app.”
With nearly a billion users registered on the photo-sharing app since 2010, there’s no shortage of content-craving eyes to support your business if you’re really putting out positive value. Also, Instagram is the top platform where you have the potential to grow massively within short periods if you play your cards right.
Pvsted Media, Rogers’ Instagram growth company, is famed for scaling brands and companies up from 0 to over 140,000 followers within a year, exponentially increasing monthly revenue to at least $250,000. Rogers explains that the core secret is to avoid the overused strategies of phony giveaways, fake followers, and spambots. Instead, focus on circulating good content, staying consistent, and engaging your followers permanently with relatable messages.
Underrated platforms are often the most untapped
Not many entrepreneurs take email marketing as seriously as they should. While some are stuck buying email lists and spamming people’s inboxes with the “ignore on sight” type of promotional messages, others are building email massively rewarding lists from willing followers on their Instagram, Facebook, and Twitter pages. Instead of sending out cliché alerts that nobody would open anyway, make a habit of sending professionally written newsletters every week with promotions, incentives, and offers embedded within. Email marketing is a treasure trove and everyone should be taking advantage of it.
Another excellent platform most people are reluctant to build business pages on is Twitter. While Twitter doesn’t offer the same potential for viral growth as Instagram does, it’s still a platform where you’d build the most loyal customer bases. However, it takes one slip up to have your page taken down by suspension. Also, Twitter has a frequently updated shadow-ban policy that puts people in awkwardly invisible positions.
According to Rogers, staying safe and building smartly on Twitter is relatively easy. He said: “Be as politically correct as possible. If you don’t violate their terms of service and don’t say anything inflammatory, you have nothing to worry about.”
In conclusion, you’re setting your business up with an excellent safety network by branching across many arms of social media – and taking each page’s growth seriously. There should always be other options to lean on when your main platform pulls a fast one on you.