The Indian economy has been rapidly changing. Unlike the 90s which was characterized by local brand wars, the globalization of the economy changed the entire scenario. Today, we are bombarded with Local vs Global brand wars, wherever we go. The streets are filled with advertising hoardings, trying to get the attention of the consumers. Many international brands have turned out to be essentials for the customers. This has been characterized by a sharp rise in the affordability of the common urban household. One of the leading markets facing stiff competition from both local and global brands is the Deodorant and Perfume market. While there are many brands making in way from all over the world, only a handful Indian brands have been able to make it out of India, taking the competition abroad.
One of these brands is Lyla Blanc. Lyla Blanc is the brainchild of the Fazlani Group, based in Mumbai, India. When Lyla Blanc came into the scene, the sole objective was to provide affordable luxury to the people of India. Today, the brand has been so successful that it has reached the global giants in New York, Paris and London. Even after being an international hit, Lyla Blanc believes in offering quality at affordable prices. The luxury perfumes can be purchased at a minimal cost, starting from 595 INR. Today, the Lyla Blanc range has over 150 products to choose from, offering a wide range of fragrances made from the finest extracts of ingredients like saffron, sandalwood, agarwood, lavender and other spices. Recently, Lyla Blanc has launched its latest perfume- “Private Green moss and Private dark wood”, for a price of 1199 INR which has been a massive hit in both the Indian and international markets. The elegant fragrance is suitable for both casual meetings as well as formal events. Lyla Blanc is also planning for an expansion into the Personal Care industry with Soap, Talcum and Sanitizer.
One of their best sellers is the “Blue Cedar” perfume, originating from the family of Oriental Spicy, this perfume has traditional spicy elements infused that are capable of producing a strong yet spicy fragrance. The top note includes elements of bergamot and lemon mingled in the ideal proportions for you to experience that initial tangy fragrance. Galbanum and Clary Sage form the middle note that for a spicy aroma. Lastly, Oakmoss and Cedar contribute to producing the base note, which has an earthy fragrance. A blend of these notes concocts a fragrance that is a treat for the wearer and the admirer alike. Hundreds of customers have found the exotic blend to be the perfect for when they are looking to be effortlessly turning heads and being remembered.
With the introduction of several new fragrances and expansion into the Personal Care industry, Lyla Blanc seeks to penetrate deeper into the Indian as well the International market, giving stiff competition to the giants of Paris, New York and London.