Holly Valentine is an accomplished social media influencer and model who has built a fan base of over 1.5 million followers in the short span of just two years, all without any prior modeling experience. She has taken her past business experience in marketing and used her knowledge to experiment on herself to see if she could scale her social media platforms. Clearly, Holly’s experiment was a massive success as she has now reached mega-influencer status through her electrifying content and charming personality. She was kind enough to share a few of her tips for anyone looking to become a successful social media influencer or entrepreneur.
Plan and Execute- People are always surprised to learn how much work goes into managing multiple platforms as well as the content requirements it takes to keep them all growing and active. Set long and short-term goals and stay focused on the tasks that will help you accomplish them. Create a calendar for yourself and refer to your schedule each day to remain consistent with your tasks. Long-term goals are met by accomplishing many short-term goals, so always keep the big picture in mind, but concentrate on the task at hand.
Be Human- It’s important that you offer value to your audience; be yourself, have fun, and strive to be relatable. When your followers relate to you, it allows them to connect with you on a personal level. Building this trust between you and your audience will ultimately differentiate you from others and help you to grow. Make it a point to engage with your followers as much as you can, and always remember to seek relationships, not followers.
Stay Persistent- If social media is a career you truly desire to have, do not give up when you are faced with adversity. As an influencer, there will be a lot of ups and downs, but you have to be confident in yourself and keep pushing even when it’s difficult. Being a model often comes with stereotypical opinions and people not taking you seriously, but you cannot let the opinions of others keep you from reaching your goals. Always maintain the drive to succeed despite what others may think or say about you.
Network- It’s crucial to build a team of driven individuals who can better each other in every way. A supportive team will not only motivate you to do better, but will also hold you accountable when you’re drifting in the wrong direction. Surrounding yourself with the right network of people will accelerate your performance by helping you stay consistent. You are only as good as the people you surround yourself with, so choose wisely.
As an influencer and business owner, Holly takes on multiple responsibilities each day. Although she admits she didn’t make a conscious decision at the start of her journey to be in these industries, her path has led her to live a life beyond her wildest dreams. Since becoming an influencer, she has also become the co-owner of a successful beverage company. Aside from her tremendous success in business, Holly is passionate about feminism and hopes to be remembered as a pioneer in normalizing female empowerment. Despite having a career as an Instagram model, she has gained the respect of many prominent people in the traditional business world, something very few individuals in the modeling industry have been able to accomplish. Holly hopes her journey shows women around the world that if you’re confident and work hard, you will be respected in the workplace regardless of your background. We would like to congratulate Holly on her substantial success thus far, and we can’t wait to see what she does next.
Readers can keep up with Holly Valentine on her YouTube channel, or follow her on Instagram.